If you think that reputation management is not necessary for your company, business or service, think again. Reputation management is more important than ever in today’s tough and ruthless business environment. This is because the public will decide what they think about you in a heartbeat, which could mean more or less business for you, depending on public clout, and ultimately could be the rising or the downfall of your business. Point and case of reputation management gone awry, look at the product Airborne, which was recently lambasted due to the fact that word got around that their product was a farce and did not actually prevent the cold or the flu, or even people from getting sick. In fact, true medical tests showed that the product was nothing more than a poor vitamin C delivery system, at best. But through effective reputation management, the company is still garnering millions in profit each year. The moral here is that no matter when tragedy strikes in the mind of the public, there is always room for reputation management to work its magic.
