corporate image branding, business coach It is really important to use corporate image branding if you are trying to make a presence for yourself as a small business owner. Corporate image branding goes beyond your business card. It helps to use a business coach to help you define how you want to position your newly formed company in your particular field. It helps to have a company name that defines what you are doing. Almost everyone remembers the cleaning company, Merry Maids, because the name so well defines what they do, and it also implies that they will clean your home cheerfully, a big bonus if you happen to be there at the time they are providing their services. Other people choose to name their companies using their last names, and if you select that route, hopefully your last name is not a common one like Smith or Jones, but is still easy to spell. Other ways to go about corporate image branding are to have a website that uses the artwork and logo that is on your business cards and letterhead, and the logo visually reinforces the name of your company.