reputation management Now that the Internet has turned into such an effective social media tool, people who are concerned about reputation management have to be very careful. I just looked up some information about a company whose name I will not disclose because I was interested in what others had to say about them, from objective points  of view, and now that I have information from the point of view of their users, will not use their services. Reputation management is critical for companies now, because all the blogs and bulletin boards make it easy for people to find out inside information that was once kept pretty quiet. Anyone who offers services or products to people has to be aware of the importance of reputation management because a handful of dissatisfied customers can spread bad news pretty quickly, especially on the Internet. Before social media got to be so powerful on the Internet, damage control could be pretty readily contained by companies if they would work with the dissatisfied customer, but now, it's imperative to make sure that all customers are happy with what they receive from you.